This information is for the following BMW 3-Series E36 models and years:

– 1991, 1992, 1993, 1994, 1995, 1996, 1997 and 1998 BMW 3-Series E36 Sedan, Coupe, Convertible, Touring and M3.

Click here for other BMW models and year maintenance guides

When installing or replacing the rear emblem on your BMW E36 and E36 M3, it’s useful to have the original lettering placement dimensions, so it will look as OEM as possible.
Follow this image and dimemsions, originally provided by BMW for this task:

BMW e36 rear lettering location

Use the A, B, C, D dimensions below, depending on your E36 body and engine model. Note that all dimensions are in mm (millimeters):

M3 (Sedan, Coupé, Convertible)
A = 40, B = 33, C = 10

Sedan 316i, 318i, 318is, 320i, 323i, 325i, 328i:
A = 20, B = 33, C = 16

Sedan 318 tds, 325 td, tds:
A = 20, B = 33, D = 20

Coupé 316i, 318i, 318is, 320i, 323i, 325i, 325is, 328i:
A = 30, B = 33, C = 16

Convertible 318i, 318is, 320i, 323i, 325i, 328i:
A = 40, B = 33, C = 16